You can start a business by promoting your idea, for the implementation of which you need funds. IN similar situation you are looking for investment or trying to raise a company with your own money.

But there is another way. You can make money on other people's ideas, take advantage of experience and achievements successful company. This way to start your own business is called a franchise.

What is a franchise?

A franchise is a mutually beneficial cooperation between a beginning entrepreneur or company and a brand that has achieved popularity. Aspiring Entrepreneur (franchisee) receives the right to sell a service or product of a well-known brand. "Senior Comrade" (franchisor) is expanding the network of its representative offices, but in return for this it provides significant assistance in organizing business and provides franchisees with its products at a favorable price.

The benefits are mutual. The franchisee receives the right to earn money from the franchisor’s product or service, using the franchisor’s methods, developed over decades of persistent research and work. For these rights, the franchisee pays the franchisor certain commissions or royalties. Both parties to the transaction are interested in the success of the common business:

• The benefit of a franchisee is that you can start your own business with minimal start-up capital, learn under the wise guidance of business sharks and minimize the risks typical of beginners.
• The franchisor's benefit lies in expanding and popularizing the company, attracting new customers at minimal cost.

Franchises are presented in two main types: product and brand franchise, business franchise.

Product and brand franchise

The franchisee receives the right to sell a product or service provided by the franchisor. The ways to help a junior partner may be different, but no one interferes in each other’s business processes. When concluding a transaction, the form and terms within which the franchise will be paid are clearly stated in the contract. But royalties are not paid when franchising a product or brand.

Business franchise

In this option, franchisees provide a wider range of services to help organize a business, but there is less freedom of action. What assistance can a franchisor provide?

• right to use trademark;
• the entire business system is provided;
• selection, renovation and decoration of premises;
• advertising marketing;
• supply of materials, equipment and products;
• hiring and training employees;
• research, control and assistance in business optimization for the entire period of cooperation;
• access to the know-how of the franchisor company.

To qualify for all this unprecedented generosity, the franchisee must pay a certain amount to the franchisor at the very beginning. Then a royalty (a certain percentage of profit) is paid monthly.

Despite the tangible benefits of this type of cooperation, the level of responsibility of the franchisee is much higher:

• The level of customer service must meet the franchisor's standards. Non-compliance may result in the termination of agreements. Failure to comply with the agreement may result in fines.
• The franchisee's freedom of action is limited by the terms of the contract.
• The lump sum payment can be significant.

Statistics show that out of 10 franchisees, 7 achieve success. They overcome the 5-year barrier more easily and successfully, on the way to which 70% of aspiring entrepreneurs fail, acting at their own peril and risk. The development of a new company is faster, fewer mistakes are made, start-up capital to implement your own ideas, you can easily earn money. Although many, after the expiration of the franchise agreement, continue to cooperate with the franchisor.

Popular destinations for small businesses

Only entrepreneurial giants can work in some areas. But for small businesses, the choice of type of activity is very wide. How to choose your niche?

• Pay attention to what product or service is missing from consumers in your city.
• Something that you have a talent for or a strong desire to do, despite serious competition. By putting your soul into your business, you will offer your clients best service and you will succeed.
• Research what type of activity is in your area according to government programs is a priority.

Judging by the last point, the scope for searching for directions is enormous:

• production and trade of food and consumer goods;
• production of building materials and construction;
• service sector for the local population;
• hotel business, tourism organization;
• IT technologies, innovative activities;
• establishments Catering;
• production of medical drugs and equipment;
• collection, processing and disposal of waste and secondary raw materials;
• transport services;
• farming.

In each of these areas, you can choose your own specialization and bring the level of service provision to perfection. If you find a suitable franchise that offers a good start in business, everything will work out well.

Most Popular Franchises

Based on the results of statistical studies for 2014, a list of the most popular franchises was compiled. It should be immediately clarified that these offers are not distinguished by the lowest initial payment; it is often called the entry threshold or lump-sum payment. But the stability of franchisor business development, powerful and comprehensive support in the cooperation process, as well as the popularity of brands attract the close attention of potential franchisees to them. The ranking is headed by companies specializing in public catering:

• McDonalds is not only the most popular, but also the world's first franchise. An initial payment of 14,000,000 rubles and the need to have an impressive financial cushion more than pays off due to the incredible popularity of the brand.
• Subway is a young and serious competitor to McDonalds, attracting franchisees with an adequate entry threshold (4,000,000 rubles), high stability, excellent return on investment and the reputation of a world-famous brand with great potential.
• Sushi Wok is a rapidly growing chain of catering establishments. Attracts with a low barrier to entry and high payback.
• Hard Rock cafe– a bright brand of cafe-bars. The initial investment is high, but the brand is loved and known in 40 countries. The quality of service here is very high. An entrepreneur who connects his life with this brand is doomed to success.

Following public catering in the ranking are gas station chains. The champion among oil and gas franchises is the network Lukoil. The initial payment for entering the business is quite affordable - 750,000. Serious costs will entail the re-equipment of the gas station. But the payback here is very high, and the industry is growing steadily.

Car washes are also quickly gaining popularity in the service sector. The champion franchise is here "Washing". The self-service business idea is very successful, the development plan is thought out and tested in practice. The entry threshold is 5,500,000 rubles. The payback period, prospects and support of the franchisor are very attractive.

Among the franchises fashionable clothes one of the most popular chain stores is recognized TOM TAILOR. With an initial payment of 2,500,000 rubles, the payback period is 20 months. In addition to access to products from well-known European brands, franchisees receive comprehensive and complete support. This is a very striking and exemplary example of a business franchise.

You can view a more complete catalog of franchises.

Franchises for small businesses with small investments

For those who do not have the opportunity to invest several million in business, there are many available franchising offers:

• Franchise of a chain of gift and souvenir shops "Expedition" becomes available for 250,000 rubles. By the way, this company ranks 11th in the franchise ranking. She is rated quite highly by Forbes magazine experts. The minimum markup on goods in these stores is 120%, the payback period is 3 months, there are no royalties. The franchisor promises full assistance in preparation and opening of the store in 4 weeks.
• Affordable product and brand franchise – company Florange, specializing in the production of lingerie and jewelry. The starting investment is 15,000 rubles. Payback period – 1 month.
• IN hotel business interesting franchise offers a network of hostels Bear hostels. The entry threshold is 1,300,000 rubles. Payback period is 18 months. Royalties are fixed: higher in Moscow and St. Petersburg and lower in the regions. The franchisor provides financial model, technology for creating a profitable hostel, business automation, project launch and staff training.
• Start a production and sales franchise business building materials possible for only 299,000 rubles. Franchise with such an initial payment and royalty of 8% of net profit the company offers "BetonBaza". Full support at all stages, training and even a website as a gift with the prospect of reaching a profit of 1,500,000 rubles per month.
• Franchise from stained glass studio Mr-stecolli will cost a novice businessman 29,000 rubles. The franchisor offers a full training course, materials, tools and catalogs with stained glass layouts.

These are just a few suggestions from a huge list. Franchise offers exist in virtually all industries and areas.

Pitfalls of franchise offers

The franchisor has a whole army of lawyers who have thought through the franchise agreement down to the smallest nuances. There is a high probability that strict restrictions and unpleasant moments for franchisees are hidden behind a beautiful sign. You also need to hire a smart lawyer who will carefully study the contract and defend your interests. It’s better not to skimp on this by contacting business sharks.

In addition to the down payment, there may be other requirements for the franchisee. This may be the presence of a premises of a certain area, a financial cushion. For some franchises, the number of residents in your city is important.

Often the franchisor makes strict demands on how to develop the business. You will not be able to implement even very successful ideas without agreement with the company that provided you with the franchise. Restrictions may also apply to suppliers of goods or materials. One of the requirements in the contract may be the acquisition Supplies from the franchisor or its partners.

The franchisor may go bankrupt. The fate of the branches after bankruptcy depends on the new owner of the brand. It is better to foresee these risks and write them down in the contract.

Despite its awkward moments and shortcomings, a franchise is a very good way to start entrepreneurial activity and has many advantages. You just need to find the most profitable, promising option for your region and interesting to you personally. Choose, consult with lawyers, and you will find your franchise.

Video about franchising business

By watching the following video, you will learn about the advantages of working under a franchise, the development of a business of this kind in Russia, and how to correctly draw up an agreement:

Good franchises reduce risks and guarantee serious support from the franchisor. In the current economic conditions it is very important.

The Gruzchikov-Service company is one of the best in Russia operators of working personnel.

Today the company has over ten branches throughout the country and over a thousand successfully implemented projects.

The initial payment ranges from 117.7 to 234.7 thousand rubles, while investments in opening your own enterprise will amount to 187.7 to 307.7 thousand.

Net profit: 150-500 thousand rubles per month, depending on investments and region. Profitability is from 40 to 55 percent, payback period is no more than three months. Network royalties start from 5.7 thousand rubles.

The franchisor offers:

• two-day training in St. Petersburg (with accommodation and meals);
• exclusive rights to work in the region;
• selling website;
• 24/7 support;
• constant software updates.

Official website: fr.gruzchikov-service.ru

2. AMORE + FIORI

The chain of flower bars Amore + Fiori offers very profitable conditions: lump sum contribution is 250 thousand rubles, and starting capital is from 200 to 500 thousand rubles.

The minimum area for a bar is 10 square meters. The profit, according to the franchisor’s statistics, will be from 100 thousand rubles per month.

Royalties will need to be paid starting from the third month of work - seven thousand rubles monthly.

The franchisor offers:

• step-by-step business plan;
• assistance in personnel selection;
• minimum purchase price for flowers and accessories;
• full training and comprehensive assistance in the future;
• in-demand product and exclusive service;
• a carefully thought-out business development strategy.

Official website: amore-franch.ru

3.BONAPE

The BONAPE bakery chain is very profitable franchise for small business. Unlike creating a full-service bakery, opening an establishment under the BONAPE brand does not require the purchase of expensive equipment: initial stage An investment of 610 thousand rubles is sufficient.

The network's lump sum contribution is only 25 thousand rubles. Minimum area for a bakery: 12 square meters, water supply and an electrical network with a power of 7 kW or more are required.

The average net profit is about 120-150 thousand rubles per month. The payback period is up to six months.

The franchisor offers:

• rights to use the network’s trademarks and all products;
• all necessary consultations at the preparatory stage;
• training of management personnel;
• supply of all necessary equipment;
• visit of specialists to open the outlet;
• centralized advertising support.

Official website: bonape.ru

4. Mr. stekolli

The mr.stekolli company specializes in the production of film stained glass windows. Today there are more than 40 enterprises in the network.

Neither lump sum, no royalties, and the amount of initial investment (the cost of a ready-made business package) is only 33 thousand rubles.

Wherein minimum size net profit, according to the franchisor’s statistics, is about 60 thousand rubles per month.

The franchisor offers:

• a complete set of necessary tools;
• a sufficient amount of material necessary for starting;
• stained glass models (catalog);
• educational video lessons;
• guide ;
• recommendations for forming a client base;
• promotional materials.

Official website: mr-stekolli.ru

5. FinSity

Founded in 2010, the credit and insurance discounter FinSity specializes in providing consulting services not only on the Russian market, but also on the Bulgarian market.

Investments in purchasing a franchise will range from 650 thousand to 2.5 million rubles, depending on the number of services that the franchisee plans to provide. No royalties, but there is an advertising fee: 30 thousand rubles. in year. The payback period is up to six months.

Minimum area for a company office: 25 square meters. It must have at least three workplaces.

The premises must be provided with all necessary furniture, computer and office equipment and must be located in close proximity to a major transport hub.

The franchisor offers:

• training and assistance from highly qualified business trainers of the company;
• assistance in hiring staff;
• a large number of partners (and the best commissions from each of them);
• convenient CRM system;
• remote lending system;
• single call center (free line 8-800 for clients);
• guaranteed pool of clients;
• conducting web training for staff.

Official website: finsity.ru

6. "Waffle iron"

The Waffle Iron bakery chain, offering branded waffles at exclusive recipes, already has three dozen enterprises throughout the country.

The lump-sum contribution of the network is 235 thousand rubles, the cost of standard equipment is about 350 thousand rubles.

Another about 70 thousand rubles will be required for optional equipment and raw materials. The minimum room area is 8 square meters.

The franchisor offers:

• corporate work standards and all necessary documentation;
• recipes and educational video lessons on making waffles;
• trade equipment (for a minimum area);
• workwear for employees;
• three electric waffle irons;
• 60 kilograms of raw mixture;
• branded consumables (waffle packaging, drink glasses, etc.).

Official website: wafflebox.me

7. VIPERA COSMETICS

VIPERA COSMETICS cosmetic stores offer sought-after high quality product a well-known brand all over the world.

The down payment is only 75 thousand rubles, and total amount investments start from 200 thousand depending on the size point of sale, and, accordingly, the expected profit (the company estimates the minimum profit at 40 thousand rubles per month) .

The area of ​​the premises must be from two to 20 square meters, and the lease agreement must be concluded for at least 11 months.

The franchisor offers:

• no restrictions on opening new retail outlets;
• exclusive trade equipment;
• a unified planning and accounting system;
• test products with a 20 percent discount;
• the possibility of repurchase of remaining goods by the franchisor upon termination of cooperation.

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/ Popular franchise

Popular franchise

Popular franchises are franchises that enjoy greatest success from entrepreneurs. Popular franchises collect a large number of queries and businessmen are often interested in them.

Below we have selected for you several business franchises that may be of interest to you. Please check them out.

List of business franchises

Select investments:

Serginnetti franchise

The franchise of the women's clothing store "Serginnetti" makes it possible to open own store with a popular and in demand product. The Serginnetti brand is widely known in Russia and the CIS countries.

The company's products are trendy and convenient women's clothing with a size range from 40 to 54 sizes. Every year, 6 capsule collections are produced, which include a complete list of products for any woman’s wardrobe.

With a franchise, you receive the assistance of a personal manager who will assist in finding premises and help resolve all issues during and after the opening of the store. Comprehensive marketing support will ensure a constant flow of customers to the store. Net income from 350 thousand rubles. per month.

Investments from 3,000,000 rub.

Payback from 12 months

NovoLASER franchise

The franchise of the laser hair removal clinic “NovoLASER” is a highly profitable status business in the beauty industry. Your average monthly income will be from 600 thousand rubles.

The clinic is equipped with modern high-quality laser equipment. You will provide services not only for laser hair removal, but also cosmetic services: laser skin rejuvenation, removal of scars, tumors, treatment of vascular lesions and much more.

The management company provides qualified support on all issues of starting and developing a business, helps with marketing support for the clinic, and also provides a unique system for attracting and retaining clients.

Investments from 4,500,000 rub.

Payback from 15 months

Franchise MirBir

Franchise of a store selling goods for home brewing, moonshine, winemaking and cooking "MirBir" - a sacrament of pleasure own production homemade alcohol.

You receive impressive support from the franchisor to open your own store.

Choose one of three franchise formats that suits you.

Investments from 1,500,000 rub.

Payback from 8 months

Franchise 220 Volt

The 220 Volt power tool store franchise includes a package ready-made solutions to support their franchisee partners, assistance in finding premises, equipment and store design, assortment formation, etc.

The 220 Volt company has held a leading position in the power tool market for more than 16 years and has over 200 successful stores opened under the 220 Volt franchise.

The “220 Volt” power tool store franchise offers 5 cooperation formats to choose from to start your own profitable business under famous brand.

Investments from 3,500,000 rub.

Payback from 12 months

SUSHI LOVE franchise

The franchise of the Japanese cuisine store SUSHI LOVE is a popular business with high demand for products and a monthly income of 320 thousand rubles. from one store.

For the convenience of partners, several franchise formats have been developed for cities with different populations. You can open a store with a separate entrance or in the checkout area, a cafe or food court.

The SUSHI LOVE franchise is a fast-starting franchise with a business profitability of 32%. Complete absence of seasonal declines.

Investments from 1,200,000 rub.

Payback from 5 months

Franchise Pedant.ru

Promotion! 28% discount on “royalty + marketing fee” for the first year and personal participation of the company’s founders in the opening of the first 30 service centers in Moscow.

Franchise of the smartphone repair service “Pedant.ru” - Your opportunity to become an owner own service with an income of 100 thousand rubles per month. The No. 1 network in Russia and the absolute market leader in smartphone repair guarantees a return on investment if the business doesn’t work out.

The franchisor provides assistance in opening an individual entrepreneur, provides detailed instructions on running a business, opening team, training, equipment, furniture and much more. etc.

Starting a Pedant.ru franchise business in just 28 days, payback in 3 months, and operating profit in 1-2 months.

Investments from 490,000 rub.

Payback from 3 months

Franchise School BENOIT

Franchise children's center"BENOIS School" provides the opportunity to open a private kindergarten, quests, family cafe or continuing education center.

"BENOIS School" is a recognizable brand with a good reputation. You receive proprietary programs and teaching methods, a distance learning system, detailed instructions on starting a business, as well as training and certification of your teachers at the Flagship School.

It is possible to rebrand an existing educational institution.

Investments from 1,500,000 rub.

Payback from 12 months

Franchise Frade

The Frade chocolate store franchise is a business with low investments and a quick payback of 2 months. The unique assortment of your store is a variety of chocolate self made, sweets with and without fillings, pralines, truffles, chocolate bars, elegant chocolate figures, as well as related products.

The Frade franchise offers you two formats of cooperation to choose from, with discounts and bonuses. Important advantages of this franchise are the absence of royalties and a high markup on goods - 80-100%, etc.

Investments from 450,000 rub.

Payback from 2 months

Franchise NeoJoule

The NeoJoule sports studio franchise provides an opportunity to open a family sport Club without investing in expensive equipment.

The franchisor helps with accounting and legal issues, teaches business specifics and provides marketing support. The experience of opening sports studios confirms the receipt of profit from the 5th month of operation.

The NeoJoule franchise is well suited for beginning entrepreneurs, including those without experience in the sports field.

Investments from 1,000,000 rub.

Payback from 14 months

SUSHISHOP franchise

Promotion! A discount of 240,000 rubles on a lump sum payment for all formats except “Delivery”.

SUSHISHOP sushi store franchise is your opportunity to open your own profitable store in the catering industry under a well-known brand and constantly high demand for products.

SUSHISHOP sushi stores are popular due to their unique style, high-quality Japanese food, affordable prices and a convenient “take-to-go” format for customers.

Investments from 1,475,000 rub.

Payback from 6 months

Lyceum franchise for kids Cherry

Franchise center early development“Lyceum for kids “Cherry” - your opportunity to start a business in the field of children's education with a profit of 200 thousand rubles. per month.

A company with more than 20 years of experience, using proprietary teaching methods and well-known, generally accepted methods of foreign and domestic teachers, we invite you to join a successful business.

Your development center will have a large number of training and creative studios; you will receive work algorithms, methods and video instructions, the right to use a registered brand and much more.

Investments from 500,000 rub.

Payback from 6 months

SAPSAN franchise

The franchise of the center for the development of intelligence "SAPSAN" is a franchise offer that has not had a single outlet closed during its entire operation!

You are getting unique technique teaching children, which is aimed at developing their memory, intelligence, logical thinking, and attention. Schemes and clear algorithms for opening and running a business, CRM system, as well as the first clients of your center.

The franchisor offers flexible terms of cooperation in three franchise formats, as well as special conditions For existing centers and teachers who want to introduce the SAPSAN teaching methodology into their classes.

Investments from 450,000 rub.

Payback from 5 months

Franchise WOW!

Franchise of the furniture and interior goods store “OGOGO Ostanovochka!” - this is a comprehensive solution to the issue of interior design at an affordable price.

With a franchise you get: a working business model, a personal manager, a non-standard design project and much more.

Most products are manufactured in our own factory, the history of which dates back to 1903!

Investments from 1,415,000 rub.

Payback from 8 months

Burger Club Franchise

The fast food restaurant franchise “Burger Club” is a LOFT style restaurant with a perfectly balanced menu. A special feature of the Burger Club restaurant are craft burgers, which are cooked right in front of visitors on a coal oven or electric grill. Burger recipes were developed specifically for Burger Club restaurants.

There is a system for checking the quality of the Burger Club network, which helps improve and retain high standards servicing chain restaurants.

Investments from 3,050,000 rub.

Payback from 12 months

Health Pantry Franchise

The franchise is temporarily not sold in Kazakhstan.

The business franchise of the orthopedic goods store “Kladovaya Zdorovya” unites into a network of more than 100 franchise stores throughout Russia.

With the “Health Pantry” business franchise, you can open your own orthopedic store under a well-known brand and an assortment of more than 3 thousand items of goods.

And with the support of the company’s experienced specialists, you can quickly recoup your investment in the Health Pantry franchise.

Investments from 1,000,000 rub.

Payback from 6 months

Franchise WantResult

The WantResult franchise is modern format a business that is based on patented technology, with which you can increase the number of online sales several times.

To work, it is not necessary to have an office and hired staff. Any commercial website is your potential client.

The company provides all the necessary training materials, as well as a personal manager who will help you set up your business and create a constant flow of clients. You work according to our proven instructions and successfully earn money, like all our partners. If not, we will refund your money. Financial success is guaranteed.

Investments from 250,000 rub.

Payback from 2 months

Franchise Personal solution

The “Personal Solution” franchise for rental services for movers and handymen offers its partners a highly profitable business within 28 days after the launch of the project. And the support of the company’s specialists and training according to the proprietary “Shuttle” program will make doing business clear and easy.

Also, the advantages of the “Personal Solution” outsourcing services franchise include the absence of the need to rent an expensive office, purchase equipment and broth. As well as a unique Labor Accounting System HRM 4.0.

Investments from 378,000 rub.

Payback from 4 months

Franchise AromaKo

Franchise of the aroma marketing services agency "AromaKo" - Your opportunity to start own business with minimal investment and high income. Managing a fully set up business takes no more than 8 hours a week.

Aroma marketing is an actively growing area of ​​services for competent room aromatization, which not only removes unpleasant odors, but also attracts customers, encouraging them to buy. All large companies use scent marketing services: Auchan, Sberbank, Audi, Louis Vuitton, C7, MTS and many others.

Under the AromaKo franchise, you receive support and assistance from an experienced franchisor in business development, modern equipment, high-quality Class A fragrances, algorithms for communicating with clients, etc.

Investments from 95,000 rub.

Payback from 3 months

Champion Football Franchise

Comprehensive education in schools opened under the Championika franchise is built on play and a sensitive understanding of the child’s psychology. Classes are held in small groups of 6-10 people.

After studying at Championika, children can continue playing football - the project cooperates with the main football clubs in Russia: Zenit (St. Petersburg), Spartak (Moscow), Arsenal (Tula).

Opening your own football club under the “Championica” franchise is accessible to many. Investments in the project will amount to about 500 thousand rubles. And the payback period is only 4-5 months.

Investments from 350,000 rub.

Payback from 4 months

Franchise Futlandia

The franchise of the children's football club "Futlandia" is an opportunity to become an owner profitable business in just 30 days. Low investments, profit from the second month of the club’s operation, the operating methodology is approved by the Russian Football Union.

Open your own children's football club "Futlandia" in Moscow and the Moscow region. You will receive a personal curator who will help at all stages of work, effective marketing tools and materials, constant methodological support for trainers, as well as our own website to attract clients.

Investments from 450,000 rub.

Payback from 2 months

Franchise Assistance

The franchise of legal services “Assistance” is a wide range legal services for physical and legal entities. The parent company has won more than 90% of court cases.

You receive a business model protected from risks, assistance in searching and selecting employees, ready-made scripts for communicating with clients, a modern CRM system, a guaranteed flow of clients and much more.

The franchisor guarantees the return of the lump sum fee if the business brings in less than 1 million rubles. net profit for the first year of operation.

Investments from 450,000 rub.

Payback from 8 months

Franchise PHARMACY-WAREHOUSE

Pharmacy franchise "APTEKA-SKLAD" is a unique opportunity to start your own stable business with a profitability of at least 12%.

There are two ways to start a PHARMACY-WAREHOUSE franchise business: open new pharmacy or rebrand an existing one.

Why the “PHARMACY-WAREHOUSE” franchise? This is a reliable franchisor with own network more than 20 pharmacies, a brand with high customer loyalty, a unique automated control system that controls all production processes and replaces at least three employees, and regular payments of retro bonuses from drug manufacturers.

The “PHARMACY-WAREHOUSE” franchise is sold only in Russia!

Investments from 1,200,000 rub.

Payback from 6 months

Professor SMOKE franchise

The franchise is sold only in Russia

The leading positions are occupied by retail trade in non-food products and the service sector.

The percentage increases franchises in the service sector services provided to businesses (for example, accounting, legal, leasing of personnel, etc.). Among the companies providing services to individuals, children's development and leisure centers, as well as medical organizations, come to the fore.

The franchise continues its development in retail. Depending on the economic situation Demand for certain enterprises fluctuates. Fixed price stores, as well as pharmacies and grocery stores with low prices. IN crisis conditions clothing and footwear stores usually experience some decline in customer flow and, consequently, profits.

Restaurant business Since the crisis, it is also experiencing a drop in demand and popularity among potential franchisees. However, franchises are still bought and sold - the choice is often made in favor of inexpensive cafes, often from the fast food sector or to-go coffee shops, investments in which do not exceed 6 - 7 million rubles.

The most unpopular areas for a franchise are Media and manufacturing sector. Next, we will look at franchises of famous brands.

TOP 10 most popular franchises in Russia

GeneticTest

Genetic-test is one of the new trends in the field of education, which allows you to learn everything about a person’s abilities using a fingerprint in a few minutes. The company was based on many years of research and study of available materials on the connection between achievements and human fingerprints.

Franchisee in personal account receives all materials necessary to begin work. The company's main emphasis is on the desire to help people in their self-development.

Year the franchise was founded: 2011
Lump sum fee: absent
Royalty: from 100 rubles (from 1 client)
Initial investment: from 50,000 – 60,000 rubles
Payback: from 1 month

What is included in the franchise package: Providing all necessary information materials, including step-by-step instructions on how to run a business.

TELE2

Mobile communications operator, main region of development – ​​Russia. The company provides services to both private and to corporative clients. Tele2 guarantees a high level of service and provision of quality services at low prices.

One of the most successful franchises in Russia can be acquired by both large retailers and entrepreneurs without experience in business development in the field of communications.

Year the franchise was founded: 2003
Lump sum fee: up to 200,000 rubles
Royalty: 4%
Initial investment: from 500,000 rubles
15 m2
Payback: from 1 – 1.5 years

What is included in the franchise package: Providing a ready-made business project, which includes all the nuances of opening and developing a business. Consulting on all issues.

Cheerful day

The chain of coffee shops in the “coffee to go” format is already present in more than 45 cities in Russia and the CIS countries. The attractiveness of a franchise lies in the profitability of the business; in addition, opening such a coffee shop is great idea for a newbie startup or for those who want to do something else in addition to business.

Number of enterprises: more than 120
Lump sum fee: 100,000 rubles
Royalty: absent
Initial investment: from 170,000 rubles
: 2 m2
Payback: from 3 months

What is included in the franchise package: Providing information materials for the full launch of the coffee shop. Providing technical equipment. Low prices for a constant supply of coffee and other ingredients, assistance in finding suppliers. Communication both with the company itself and with other franchisees to exchange experiences.

INVITRO

An independent laboratory, one of the largest companies in Russia and the CIS countries in the field of commercial laboratory services. 2 years after the launch of the franchise, the company entered the list of “TOP - 5 best franchises in Russia”, and also won an award in this area for the first time.

Over 10 years of operation, more than 250 franchisees have appeared, more than half of them have opened and are developing more than one point. INVITRO is a well-known laboratory with which they cooperate as private medical institutions, and state ones.

Year the franchise was founded: 2006
Number of enterprises: more than 800
Lump sum fee from: from 300,000 – 700,000 rubles
Royalty: 28,000 rubles a year after starting work
Initial investment: 2 – 2.5 million rubles
Minimum room area: from 60 m2,
Payback: from 1.5 – 2 years

What is included in the franchise package: The right to work on behalf of the brand. A personal curator who will answer questions that arise in the process of opening and developing a business at any time. Providing consumables. Free shipping biomaterials from franchisees to the main laboratory.

Hippo

A children's toy store, the network of which has been developing in Russia for 8 years. The range includes products such as own brands, and global manufacturers.

The company is the winner of numerous awards, including for the development of a franchise network.

Year the franchise was founded: 2008
Number of enterprises: more than 900
Lump sum fee: 117,000 rubles
Royalty: absent
Initial investment: from 1,000,000 rubles
Minimum room area: from 50 m2; the franchisor recommends opening a store with an area of ​​100 m2
Payback: from 8 months

What is included in the franchise package: Development of a business project depending on individual characteristics opening region. Assistance in placing an order for equipment and providing discounts. Advertising consultations, assistance in developing layouts. Training in the technology of running this type of business with the provision of materials.

Milavitsa

A chain of women's underwear stores founded in 1992 in Belarus. High-quality products are in the middle price segment, the range is wide and varied, and changes frequently - all this ensures constant consumer demand.

In addition to Russia and Belarus, the company is developing in more than 20 countries, including Ukraine, the CIS, the Baltic countries, etc.

Year of foundation: 1992
Number of enterprises: more than 600 in 23 countries
Lump sum payment: absent
Royalty: absent
Initial investment: from 2.3 million rubles
Minimum room area: from 40 – 50 m2
Payback: from 1 – 1.5 years

What is included in the franchise package: Assessment of the premises, provision of a free design project. Consultation on opening and developing a store. Partial reimbursement of costs for opening a store and window displays. Personnel training, provision of training materials.

Personal solution

A company providing services of general workers, loaders, merchandisers, etc.

A franchise does not require large investments and special skills. Opening a business in a city with a population of 40 thousand or more, with the presence of large trading platforms And manufacturing enterprises, franchisees can count on quick payback and access to big profit within a few months of launch.

Year the franchise was founded: 2007
Number of enterprises: more than 100 in 5 countries
Lump sum fee: 179,000 rubles
Royalty: 7000 rubles
Initial investment: from 194,000 rubles
Payback: from 2 – 5 months

What is included in the franchise package: Step-by-step explanation of the start and further development of the business based on the history of the company. Training at the head office. Consultation on finding clients. Providing technical support. Representation on the site and the right to work on behalf of the brand.

Subway

One of the leaders in the catering and fast food industry. Subway is the largest fast food restaurant franchise in the world.

The assortment includes fresh sandwiches, rolls, salads, the ingredients for which are chosen by the visitor himself. The order is prepared immediately in front of the buyer. The products used for cooking are always fresh and of high quality, since Subway represents fast food that is as harmless to the body as possible.

Year the franchise was founded: 2004
Number of enterprises in Russia: about 700
Lump sum fee:$7.5 thousand
Royalty: 8% + advertising fee 3.5% of turnover
Initial investment: 65 – 150 thousand $
Minimum room area: from 40 m2
Payback: from 1 year

What is included in the franchise package: Assistance in choosing a restaurant location. Full personnel training in a special center in St. Petersburg. Assistance in ordering equipment, providing the design and plan of the cafe to be opened. Assistance in finding product suppliers and their approval. Full consultation on all business issues. Advertising support.

CARDZAVOD

One of the largest enterprises in Russia for the production of plastic cards was founded in 2008. When making cards, we use a special software, which is capable of creating unique personalized barcodes depending on the customer’s wishes.

Cardzavod products are quite relevant, since more than 90% of companies use plastic cards in one way or another. Due to large production volumes, product prices are relatively low and remain competitive even with franchisee markups.

The franchise operating scheme is as follows: the franchisee looks for clients in his city and sends an order to the main enterprise, which produces plastic cards with given parameters. After this, the franchisee can only receive the order by mail and give it to the client.

By gradually building up a customer base, after just a few months you can receive large profits, including passive ones (from “old” clients).

Year the franchise was founded: 2008
Number of enterprises: more than 100 representatives
Lump sum fee: 15,000 rubles
Royalty: absent
Initial investment: 15,000 rubles
Payback: from 1 month

The franchisor provides ready-made presentations to demonstrate to the client the assortment and examples of completed orders, as well as examples of contracts and letters for working with clients. If necessary, a designer will be provided to develop the card design. Full information consultation is provided before and during work.

33 penguins

A chain of ice cream parlors, whose enterprises are represented in Russia, Belarus, Kazakhstan and Mongolia. Over the course of 10 years, the franchise opened more than 1,500 cafes of various formats in 170 cities in different countries.

Natural ice cream “33 penguins” belongs to the premium class. The assortment includes more than 50 types of ice cream, prepared according to unique recipes (Italian or in-house developed), and also offers various additives (nut toppings, berry-fruit sauces) and drinks.

Ice cream is served in a cone, cup or special thermal packaging, in which it does not melt for 1 - 1.5 hours.

Franchisees of “33 Penguins” offer to open two cafes under the franchise for more than quick payback investments and business development.

Year the franchise was founded: 2006
Number of enterprises: more than 1500
Lump sum fee: 370,000 rubles
Royalty: absent (even if several outlets are opened by one franchisee)
Initial investment: from 1,000,000 rubles
Minimum room area: from 2 – 12 m2
Payback: from 6 months

The franchisor provides a ready-made business project, including free cafe design and equipment. The package also includes ingredients for making ice cream and related products, their delivery, and a menu.

What other franchises are in great demand in Russia?

Other popular franchises

The choice of the most famous franchise primarily depends on the financial capabilities of the franchisee, so most of them choose a business with high profitability and as little investment as possible. The choice of area for opening a franchise is also important, since potential profits and payback directly depend on consumer demand.

Therefore, franchises in the service sector remain popular, retail(mid-price stores), as well as restaurant business(small coffee shops and fast food).

The most popular franchises - 9 of the most popular and proven companies that you can join.

Franchising relatively recently came to the territory of Russia and Ukraine.

Some entrepreneurs are wary of this type of business, because sometimes the size of the initial investment can be impressive.

But know when choosing most popular franchises, you can quickly recoup your investment.

What is a franchise?

First of all, let's look at the concept of "franchise", as well as several terms associated with it.

Franchise is an agreement concluded between the franchisor (the owner of the trademark) and the franchisee (those who want to start cooperation) regarding the production of products or the provision of services under this brand.

To put it simply, this is the use of a trademark on a leasehold basis.

With this type of cooperation, both parties benefit:

• the franchisor expands the scope of its activities and makes a profit;
• the franchisee saves time on training and promoting the business, receives clear instructions regarding this, and finally in his hands is a promoted brand that will immediately have its own customers.

When an agreement is concluded between the parties, it contains concepts whose meanings you need to know:

• royalties are payments for using the brand and assistance from the franchisor; can be presented as a percentage of financial turnover, a percentage of margin, a fixed payment;
• lump sum- This is a one-time payment for joining the franchise network.

The most popular franchises in the catering industry

No. 1. Subway

This company is a leader in the fast food restaurant industry.

It was founded in 1965.

Subway restaurants can be found in 112 countries around the world, and in Russia there are more than 670 of them, the first of which opened in 2004.

The popular Subway franchise offers healthy fast food.

Here you can find fresh vegetables, meat, rolls, salads, desserts and drinks.

The specialty of the restaurant is sandwiches, the filling of which you can choose yourself, as well as bread, which is baked every 4 hours.

If you want to become a member of this particular network, you must know the cost of the franchise provided:

No. 2. McDonald's

This is a fast food classic that probably every person on the planet knows about.

The company ranks second after Subway in terms of the number of restaurants in the world.

Range of popular franchises in different countries may vary, but still it is represented by sandwiches, hamburgers, fries, various drinks and desserts.

If we talk about cooperation with McDonald’s in Russia and Ukraine, then everything is complicated.

Only recently the company began to work on conditions in these countries.

In Russia, the Rosinter company operates as a franchise.

To become a McDonald's franchisee, you need to work hard.

First of all, you need to have an impressive amount of money, then undergo a long and intensive training course related to technological process and marketing strategy.

No. 3. Chocolate girl

And a striking example is the Shokoladnitsa coffee shop chain.

Most of the coffee shops, namely 200 Shokoladnitsa, are located in Moscow and the Moscow region, but they also successfully operate in the regions of the country, as well as in Ukraine, Kazakhstan and Azerbaijan.

There are 85 outlets operating as franchises.

The coffee shop offers delicious bean coffee, elite tea, other drinks and delicious desserts.

Also, “Chocolate Girls” have a unique and cozy design.

The company pays a lot of attention to personnel training.

Works for this The educational center, where classes are conducted by qualified trainers and psychologists.

The most popular retail franchises

No. 4. ZARA

This is a company that designs and sews women's, men's and children's clothing and accessories.

The stores of this chain are represented in 70 countries around the world and their number exceeds a thousand.

They began operating as a franchise in 1988 to expand the market.

It is noteworthy that there is no lump-sum fee for joining the network, but there is a so-called “franchise cost”, which is essentially the same thing.

It is also worth noting that the condition for this is the purchase of the first batch for a certain amount.

And for a fee, you can become a monopolist in your city or region.

So, to join the popular ZARA franchise, you will need to spend the following amounts of money:

No. 5. IKEA

In Russia, this chain is represented independently, but in Ukraine there are no stores at all.

IKEA has been on the market since 1943, and naturally, over such a long service life, it has earned the trust of customers.

The bulk of the stores are represented in Europe; in Russia it operates as its own retail chain.

The company provides a franchise where it is not able to enter the market itself.

Becoming a franchisee of a company is quite difficult.

In addition to large cash investments, which are determined individually, those wishing to join will need to have at least 15 years of successful management experience behind them.

No. 6. Fix Price

The format of such trading is that a single fixed price is set for everything.

Here you can buy:

• foodstuffs;
• cosmetics;
• costume jewelry;
• office;
• household products;
• household chemicals;
• clothes.

There are now more than 2,000 stores across Russia.

And to join them, in addition to financial obligations, you must have at your disposal a premises with an area of ​​250 square meters. m.

It is also worth noting that the locality in which this popular franchise will be located must have at least 25,000 people living in it.

The most popular service franchises

No. 7. Mail Boxes

This is an American company that provides express delivery of correspondence and cargo.

To achieve this, Mail Boxes, in turn, cooperates with 9 global delivery services.

They can also print documents and promotional materials.

The network is represented in 70 countries, and on Russian market came out in 2010.

After opening our own branch, 94 franchise centers appeared.

In addition to finances, in order to become a franchisee, you must have sales experience.

Also, a future franchise participant must personally work in an open branch for the first year, and after confirmation, come for special training in Moscow.

No. 8. GeneticTest

GeneticTest is a unique technology that allows you to learn about a person’s abilities using fingerprints.

The franchise began operating in 2012, and in 2013 it received the “Best Innovative Project” award.

Many years of research have led to the creation of a hardware and software complex that determines, through a fingerprint scanner, what abilities a person has.

This helps in self-development and self-discovery.

The creators claim that the profit per person checked is 1,000 rubles, so you can recoup your investment in a popular franchise by serving 50 clients.

No. 9. INVITRO

She provides medical services in the form of more than 1000 types of surveys.

Since 2006, more than 300 franchise members have opened.

All rooms are equipped with special equipment.

The collected samples are sent to Moscow for examination.

The franchisee is required to select premises that will comply necessary requirements, and also hire a staff of 5 people.

Since this area is related to medicine, representatives of the main office carry out inspections of franchisees several times a year.

To choose a franchise in the service sector, watch this video:

On this most popular franchises don't end.

This was just a short list.

But remember that even the most popular franchise does not guarantee 100% success.

Much depends on the franchisee himself, on his business skills, ability to lead and adhere to all the rules.

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