Each of us one day certainly thinks about our own business. The desire to work as much as we want and to receive according to our work is often stronger than fears and all sorts of concerns. So what to do? In which area is it more profitable to open a business? If you have previously dealt with clothing production or are connected with the fashion industry, then you will probably be interested in learning how to open a showroom. What is the essence of this business?
Legal and profitable
Show-room is nothing more than a room designed for displaying clothes. Typically, these demonstrations are aimed at large wholesalers. But very often it is more like a kind of boutique at home. At the same time, its owners very often do not legalize their activities, and they fall outside the field of view of the tax authorities.
However, we do not advise you to go this route. After all, this kind of business will still be identified one day, and its owner will receive a serious administrative fine. Therefore, we’d better tell you how to open a showroom legally.
But first, a few words about why this business is worth doing. The fact is that this niche in our country, according to expert research, is only partially occupied. And businessmen who want to expand widely in this field have every chance to take their rightful place in the market. In addition, showrooms are indeed becoming more and more popular in Russia every day.
This format miraculously allows you to very well present a fashionable collection of clothes or show clients the best examples of exclusive items so that they can subsequently order them. Experts in this area of business are confident that with the tactical organization of business, it is quite possible to limit yourself to a reasonable investment of financial resources and receive a stable and decent income.
Show your imagination
And now to the specifics. Suppose you, after weighing all the pros and cons, decide to open your own showroom. What will you need for this? How to open a showroom with little money? First of all, you will need a good premises, of course, start-up capital and decorative elements. Let's talk about all this in more detail.
You can organize a showroom wherever space allows. For example, a very well-known personality in the world of furniture design, Luc Debuse, used the building of a former dairy factory for these purposes. It is interesting that he preserved the old architecture of the room, in which non-standard interior items looked very extravagant and created a very original atmosphere.
Therefore, do not think that you need to choose only pretentious places in the city center for presentations. Get creative. If you have a good idea, you can beat the relatively cheap venue for the presentation and its interior.
Think things through in advance
It is very important to draw up a good showroom business plan before making any financial expenditures. When writing it, focus on the finances that you have available, or the funds that you can attract for this business from sponsors. What is a showroom without an exact plan of action? This is a complete business improvisation that is unlikely to lead you to financial well-being. Therefore, plan everything in advance.
Does size matter?
Really, what kind of premises should you count on? In fact, everything here depends on the turnover of the company itself, and, accordingly, on the finances that the organization is able to allocate for the presentation room. How to organize a showroom indoors? If the scale is small, then in this case you can put a stand for filing documents, several shelves and a small table with soft chairs.
It should be noted that a row of comfortable and comfortable chairs is an integral attribute of, perhaps, any showroom. It plays a significant role in successful negotiations with clients. It is unlikely that your customers will be inclined to do business with you if you sit them on hard chairs and spend more than one hour presenting the capabilities of your company. Be sure to consider maximum comfort for wholesale customers and partners.
How best to furnish the room?
By the way, such presentation rooms are needed not only by large tailoring studios, but also by almost any company. So, for example, if you sell auto parts or various oils and additives for cars, then in this case you will also need a showroom with special exhibition stands. The most important rule when installing internal equipment is functionality.
The presented products, on the one hand, must be presented in a favorable light, and on the other hand, the racks must be located very conveniently, so that, if necessary, you can always reach any shelf and get a better look at the company’s product. The client should be really comfortable and look at the product from the outside, and examine it in more detail, if necessary.
Eastern helpfulness
The real pros in the field of various presentations are the inhabitants of the Middle Kingdom. A huge number of different industries creates intense competition among manufacturers in China, so companies fight for every client. Service in this country is at the highest level.
What is a showroom in Chinese? These are huge rooms that fascinate with their decoration, soffits and some unimaginable ceilings. Stands, racks, special stages - everything works to ensure that the client can appreciate the products presented.
In this case, special attention is paid to visitors of presentation rooms. They offer cozy upholstered furniture, armchairs, comfortable chairs, light and cold drinks. Returning once again to the question of what a Chinese showroom is, we can say with confidence: these are spacious spaces, courteous staff, and huge stained glass windows. Unfortunately, not all manufacturers in Russia can yet boast of such showrooms. But the most important thing is that they have something to strive for.
In contact with
Classmates
The original purpose of the special room, called the Show Room abroad, was to familiarize intermediaries between the designer and buyers with the range of products and conclude contracts.
In the domestic space, significant amendments were made to the functions of this room.
For compatriots, and more often compatriots, thinking about how to open a clothing showroom means creating a place for tax-free trade.
The assortment is usually represented by exclusive clothing, supplied in a single copy and at a significantly low price.
Profitability
For housewives, opening a showroom is a good start in business.
First of all, the opportunity to receive customers in such a home boutique is attractive only after making an appointment in advance.
Some owners generally deal exclusively with people they know well.
Perhaps this is why questions about the correct algorithm for opening a showroom are not decreasing.
Opening your own home boutique is a good opportunity to earn a stable profit with minimal investment and in the most comfortable conditions (especially when it comes to women on maternity leave).
Moreover, the volume of profit is encouraging even in cases where the number of sales per day does not exceed one dozen.
To the general negative assessment of this type of business (high market saturation, lack of complete information, closedness and, accordingly, some instability), professionals add a number of advantages that convince us that working hard to find answers to the question of how to open a clothing showroom is all it makes sense:
- starting investments range from 100 thousand rubles;
- opening difficulty is minimal;
- average profit per month reaches 70 thousand rubles;
- profit with a minimum (from 5 to 10) number of daily sales is at least 30 thousand rubles.
Distinctive features
There are several showroom concepts, including demonstrating models to wholesale buyers, selling inexpensive but unique items, and creating a full-fledged atelier store.
Increasing profits is facilitated by combining all of these concepts into one.
However, in addition to the advantages that such integration promises, it is also necessary to take into account the disadvantages.
When opening your own home boutique, you should think about choosing a form of doing business.
Of course, working without registration is an attractive business. There remains a certain portion that is not paid as taxes.
But is it worth it to worry about the safety of this amount if the number of buyers (and clients always like things that are of high quality and low cost) exceeds a hundred, and goods will have to be imported in bulk?
In fact, illegal activities sooner or later attract attention, and the consequences are much more noticeable than the savings.
Accordingly, registering an enterprise as an individual entrepreneur or a limited liability company ultimately turns out to be the best option for solving the problem.
Perhaps more convincing is a clear list of disadvantages of operating an illegal business from home:
- Insecurity in relations with suppliers and a complete lack of guarantees.
- Mandatory overpayment for purchases. Wholesale suppliers have learned to make money from illegal business, getting their slice of butter on their bread in the form of at least a 15% addition to the wholesale prices of goods.
- Unscrupulousness of hired workers who do not miss the opportunity to take advantage of the precarious position of the owner.
- Constant unrest due to possible visits from tax authorities or employees of other regulatory organizations.
Where to get the goods
If a novice businessman or businesswoman is no longer interested in how to open a clothing showroom, this means that now the leading question is finding suppliers of goods.
The first stage, when you can go out with your own taste, style and a minimum of assortment, passes quickly.
The main condition is quality, exclusivity, low price of the product.
There is no point in looking for suppliers among the same entrepreneurs running a business at home.
The quality of clothing purchased at a reasonable price will be extremely low.
Therefore, it is better to pay attention to the following sources:
- Outlet. This is a special market that has the format of a shopping center. This market is filled with branded products sold at a deep discount. Sometimes the price reduction reaches 75%. The main advantage of the outlet is any batch of purchased goods. Those whose starting capital tends to zero should start by visiting the outlet.
- Ready-made clothes from the manufacturing factory. As a rule, the minimum cost of a batch starts from 30 thousand rubles. Wholesale buyers are offered catalogs and affordable selling prices.
- Pre-orders at the manufacturing factory. Order a whole collection for your boutique in your apartment - what could be better for a fashion store? The only thing worth paying attention to is the need to conclude a supply agreement at least three months before its implementation. A collection of clothes that corresponds to the latest fashion trends cannot be created in less time, and buying up leftovers from other orders is a business doomed to failure from the very beginning.
- Wholesale warehouses. There are very attractive discounts here, not inferior to those at outlets. But there are also disadvantages in the form of a minimum batch. Its cost starts from 60 thousand and above. But if the bonus in the form of the opportunity to personally select accessories and fashionable shoes is more important than the minimum amount, then a wholesale warehouse is the best solution.
- Wedding boutiques at home and a showroom selling evening dresses are doomed to success if they take care in time to conclude a cooperation agreement with an atelier engaged in sewing wedding dresses and manufacturing exclusive wedding accessories.
Subtleties of implementation
I managed to sell and received money. But how to sell if the store is located in an apartment?
Since consumers moved online, things have become much easier. These include sites specializing in posting advertisements, online stores and social networking pages.
In addition, do not forget about word of mouth.
Even with a large number of clothing stores in the region where the home boutique is located, success is guaranteed due to the high quality and optimal cost of the goods.
In contact with
The concept of “showroom” came to us from the West; translated from English it means “room for display” or “room for demonstration”. As a rule, samples of products, for example, branded clothing or shoes, are displayed in such rooms. Representatives of clothing stores and retail chains can study samples and place orders for some copies for their enterprises at wholesale prices.
Showrooms in Russia are also used to sell equipment, furniture, construction and finishing materials. As a rule, both large brands and start-up manufacturers have such showrooms. In the first case, they work mainly for dealers and wholesale buyers. In the second case, they are an alternative to renting retail space for beginning designers and fashion designers who produce things individually.
If you plan to sell the items displayed in the windows, the design follows the same principle as the design of a small retail trade enterprise. The organizer needs to select the reporting format and type of enterprise -:
- A limited liability company is suitable if you plan to trade in small and large wholesale.
- An enterprise in the individual entrepreneur format is more profitable for those who rely only on working with retail customers.
Depending on the choice of the type of enterprise, a document flow policy will be built in relationships with suppliers. An accountant or lawyer will be able to advise on what forms of delivery notes will be required in each case.
Copies of certificates of quality compliance with state standards will be required for products sold. If the store displays products from imported manufacturers, you will also have to obtain customs declarations for each group of goods. Many bureaucratic problems can be avoided if the product is only displayed and not sold.
What can you trade?
- Most Russians associate showrooms with sales. clothes or shoes.
- Exhibition halls where you can examine samples are also a popular format. kitchen and furniture. Such furniture can be produced to individual order with a choice of the color of the wooden panels, the type and color of the upholstery. For this reason, selling it through such outlets is a very profitable business. After all, it is not possible to put all the design variations of just one headset on the sales floor.
- Exhibition halls have also begun to open in many cities across the country. perfumes, household appliances, motorcycles or bicycles. For buyers of large goods, it may be more profitable to study the assortment of goods in such an establishment, and then order it through an online store with home delivery.
Many online stores organize their own showrooms or enter into partnership agreements with existing ones, where some of their products can be displayed.
You can find out whether it is profitable to do this and what difficulties may arise in the following video:
Selecting a location
The choice of location for organizing a point depends on the tasks. In some cases, your own or rented apartment is suitable for this. If the goal of the project is to sell high-quality clothing from foreign online stores, this format of the premises is quite suitable.
For larger-scale tasks or for large goods, it is worth choosing a location in accordance with the business plan.
For example, a showroom for plumbing fixtures or kitchen furniture will be more effective if located in a new neighborhood with many new buildings. Car and motorcycle showrooms should be located in areas accessible to private transport, since many buyers come there to exchange their old “iron horse” for a new one.
Showrooms of perfumery, shoe or cosmetic stores should be located in walk-through areas, since often such halls are also a pick-up point for online boutique buyers. The premises may be chosen to be more modest than for an office or store. Even rooms on the upper floors and in semi-basements are suitable, because such points at the online store process only a small part of their orders. And buyers come there having already decided on the choice of goods.
Room decoration
Premises for showrooms are divided into two classes, almost opposite to each other:
- One option is practically storage room or small room, in which online store buyers can pick up a product after trying it on. For example, dresses of three sizes are delivered to such points; the client has the opportunity to choose the size that suits him on the spot.
- Another variant - author's design of premises in the style of the brand that is sold there. Sports class motorcycles may require a room made of glass and concrete, associated with something modern and modernized. And for handmade knitted clothes, a room stylized as a grandmother’s apartment or an exhibition of folk crafts is suitable.
As for documents, it all depends on the form of enterprise chosen to manage the showroom. Both a limited liability company and an individual entrepreneur can register with the owner of the premises. If a room in an apartment is used for the point, then registration may not be required, but then the sale of things will be considered unofficial. 
Staff
- The showroom of a furniture company or car dealership requires a large number of personnel to service it. Among the hired workers may be sales managers, couriers, possibly technical specialists or consultants. Essentially, this is a retail store option.
- The showroom of an online store can be staffed by one or more administrators, depending on the turnover of the enterprise.
- Placing fashion apparel for wholesale may require a purchasing manager or merchandiser.
- A similar hall of an individual author, where all goods are sold only at retail, can be staffed by a salesperson who will introduce visitors to the assortment.
- Today's fashionable showrooms for selling home theater systems or stereo systems may require a technician who can tell you the differences between one model and another.
To summarize, sales personnel are always needed, and consultants, merchandise experts, couriers and other specialists may be required for individual tasks.
Supplier search
The very concept of showrooms implies the presence of special conditions for the sale of goods. For wholesale companies, this issue often seems resolved at the time of organizing the work of the exhibition hall. But based on the results of communication with customers, an idea begins to emerge about which product models sell better after viewing, and which ones sell the same or even worse.
In this case, the owner of the hall must decide whether he wants to focus on the fastest-selling items or, on the contrary, display in the hall something that sells poorly through other sales channels.
In matters of clothing trade, private entrepreneurs usually look for suppliers of cheap clothing and shoes from Europe or China, start purchasing goods there in bulk, and then offer them to their customers. In Russia, there are many low-quality and expensive goods on the clothing and footwear market.
So selling clothes from a trusted supplier through your own sales channels is a very profitable business. And a good supplier here is the basis for success, which becomes especially obvious after the emergence of a loyal customer base.
Advertising of the establishment
Large retail chains, furniture showrooms and motorcycle exhibitions can even advertise on television. Sometimes these companies include the address of the location in all of their advertising.
As for clothing sellers, it all depends on the class of brands presented. Exclusive handmade items should be advertised among fashionistas, people who value a unique and inimitable style. And cheap but high-quality goods from Western online stores, ordered by showroom owners almost in a single copy, are usually promoted on social networks and by word of mouth.
If beautiful and high-quality things are also cheaper than in the city’s retail chains, then there are no interruptions in customers. They themselves are waiting for new deliveries and are interested in assortment updates.
Total costs and profits
Organizing such an establishment is a profitable business, especially in the clothing market. Private stores selling shoes and clothing can count on turnover 30-70 thousand rubles almost from the very first months. Their clients are people who are willing to pay an average of 5-6 thousand rubles for one thing.
If these items are of high quality or are produced by well-known brands, but are sold at huge discounts, a customer base is developed through recommendations and word of mouth methods quite quickly.
The method of earning money at a showroom can be different. Some organizers of such halls choose excellent premises in passageways and central areas of the city, then rent out the shelves to online stores and various companies. The cost of renting a hall is divided into several companies; they can range from several tens to several hundred thousand per month.
Entrepreneurs who start selling clothes from foreign manufacturers in their establishment can make do with a personal apartment at first. Then their costs for purchasing and delivering things can range from several thousand to several tens of thousands of rubles per month, and income also fluctuates in this range.
However, classic showrooms, where there are no retail sales, but only samples of clothing that can be bought wholesale, are the most profitable type of business. If there are well-functioning delivery channels, they can bring in hundreds of thousands of rubles per month at a cost ten times less.
The desire to open your own business certainly arises in every person at least once in their life. But how to choose a successful type of income, in what niche to organize a business? This question is asked by many beginners.
In the previous article we discussed, in today's publication, let's talk about how to open a clothing showroom and make it popular. The desire to plunge into the world of fashion and start creating clothing collections usually arises among people who have already done something similar before. There is an opinion that creating a show room is no more difficult than creating one for sewing and repairing clothes. But this is a deep misconception. To make it more clear to you, you need to clearly answer the question of what a show room is and what its features are.
What is a show room?
The concept of “Show-room” came to us from abroad. In Europe and the USA, show rooms are called rooms at the place where a fashion show takes place. It is in such an establishment that you can see the models who were present at the show, touch the fabric and agree on ordering the product directly with the designer.
In Russia and the CIS countries, a showroom refers to designer clothing and accessories stores where you can view and choose the items you like. The advantage of these places is that here you can buy exclusive items from the designer in a single copy.
The popularity of show rooms gives rise to their rapid emergence. But, despite this, this niche is still relatively free, so if you have the ability to sew clothes, then you can safely take this business idea into service.
Showroom opening
How to open a clothing showroom? We will try to answer this question.
First you need to decide on the direction. There are several options, let's take a closer look at each of them.
Sewing and selling clothes. If you are looking, then this way of earning money may interest you. This option assumes that you have the ability to sew clothes. If you are a talented young fashion designer, then God himself told you to organize a show room. At the initial stage, you can offer clothes from your collection to friends and acquaintances, and later, to everyone. It is not worth registering a business at first; it is better to do this when regular orders and clients appear.
Video on the topic
Sales of exclusive clothing, like . This option only requires the availability of free time and the possession of minimal entrepreneurial qualities. There are no special financial investments here. This method of earning money involves selling clothes online. You need to create a group on a social network and advertise your product there. Opening a showroom for clothing from China is not at all difficult; almost anyone can do it. The idea of making money is that you find clothing suppliers abroad, place orders for items that customers have purchased from you, and receive your percentage of each transaction.
Renting premises
To open your show room you will need premises. It is necessary to calculate the attendance of the establishment and the approximate area. It is also very important to determine its location. Particular attention should be paid to the interior. Buyers should be comfortable and comfortable; large mirrors, comfortable sofas and comfortable fitting rooms must be present.
How to open a show room at home?
As a rule, all beginning fashion designers opened their first show rooms right at home, thus saving significantly on renting premises and rapidly developing in their chosen direction. I recommend that you do the same, and after a base of regular customers is formed, you can rent a place in the city center.
We form an assortment
The difference between show rooms and stores is that in the first establishments, exclusive clothes are presented, sewn by the designer, and not purchased at the factory. Thus, showroom buyers can be sure of the uniqueness of the item. And for fashionistas and society ladies, this is very important.
When opening your show room, be sure to decide on the format of the establishment, and also come up with your own feature.
Brand show room. In this case, you buy things from famous brands abroad and sell them in your store. Naturally, it is cheaper to purchase models from previous collections, which are sold in special foreign stores (outlets).
Show rooms always offer exclusive items of good quality and, most often, well-known brands. Accordingly, the price of such clothes and accessories is quite high. Therefore, your clients will be wealthy people.
Advertising
How to attract clients?
“Show room” in Russia is most often in demand exclusively among its contingent: acquaintances, relatives, close friends and celebrities. But there are also stores that almost everyone can visit. It's up to you to choose which direction to work in. If, say, you are a designer, then your advertising will be organizing a fashion show, where famous people are invited, who in the future will become your regular clients.
In order to create a show room or atelier, a lot of effort and diligence is required. But the most important thing is to make this establishment popular, attract people there, and acquire regular customers. To do this, a person who wants to open a business in the service sector must have entrepreneurial qualities and talent.
I wish you creative success and achievement of all your goals.
In this material:
The question of how to open a clothing showroom is asked by those who have at least a little understanding or connection with the fashion industry. This concept came to us from the West and literally means “demonstration room”. Traditionally, branded clothing or shoes are displayed in such premises. Wholesale buyers or representatives of retail chains can study the presented products in detail in order to order their mass production in the future.
Quite often, showroom owners try to circumvent the law and open such an establishment illegally. There is no point in taking risks, because sooner or later such a business will be discovered by the relevant authorities, and its owner will have to suffer quite serious penalties. Before opening a show room, you should register your business. If you plan to sell finished retail products, then the entrepreneurial activity is registered as a small trading business. If the main activity is the sale of goods in small and large wholesale, then it is better to register as a limited liability company. For those planning retail trade, it is worth choosing the individual entrepreneur format. Depending on the chosen format, all work on maintaining documentation and relationships with suppliers is structured.
It is important to remember that all products that will be displayed on display will require certificates. If the list of goods contains products from imported manufacturers, then the document folder should also be supplemented with customs declarations.
Is it profitable to open a showroom in our country?
How to open a clothing showroom? As practice shows, this business niche in our country is not fully occupied. Therefore, for those who want to try their hand at this activity, they just need to add a little knowledge and make some efforts so that the business brings the expected benefits. Research in this area has shown that the popularity of showrooms today is growing exponentially. This method of selling clothes and shoes makes it possible to very successfully demonstrate fashion collections and the latest news from the fashion world to interested parties. The positive aspect of such a business is that any model you like can always be ordered wholesale or retail.
When thinking about how to open your own showroom, you should pay attention to the following important points:
- Choosing a place for the presentation. Choosing a room for a showroom should take into account your goals. In some cases, a rented small apartment will do. As a rule, in this case, the format of the enterprise is the selection of high-quality clothing and shoes for online stores.
- If the scale of the business involves wholesale sales to large clients, then the premises should be selected in accordance with the developed business plan.
- Interior of the exhibition space. The size of the room is not as important as its interior. In this case, of course, you need to show imagination and creativity. With a unique idea for decorating the interior of a showroom, even a relatively cheap room can be turned into a stylish, interesting place for presentation, in which the items on display will look like a million dollars.
In practice, showrooms are designed in 2 variations:
- Practical small room or storage area. This option is suitable for those who offer goods to fill online stores. As a rule, clothes of several sizes are displayed on display, from which the client chooses the one he needs.
- Author's design of the exhibition area. For example, it is good to display handmade knitted products in rooms stylized as a grandmother’s room. You can also organize an exhibition of folk art.
Regardless of how the room is furnished, it is important that it contains comfortable chairs and small tables. It will be convenient for them to negotiate and sign the necessary papers. The buyer should not only be interested in your showroom, but also comfortable.
Recruitment and search for suppliers
Depending on the volume of business, the number of employees can vary from 1-2 people to a dozen. The minimum is a merchandiser and a salesperson. In terms of personnel selection, it is worth paying attention to colleagues in China. For them, the client is sacred. The salon employee will do everything possible to ensure that the client leaves satisfied and with pleasant impressions. Not only a pleasant and comfortable interior, soft lighting and music are used. Smiles, compliments and every kind of treatment make visiting the showroom unforgettable. The client is determined to make a profitable offer. This is exactly what the showroom employees are trying to achieve.
When starting such a business, it is important to understand that if unqualified employees work, then business activity is doomed to failure. For a business to be successful and profitable, managers simply must have business conversation skills, be sociable, friendly and attractive. It is important that they perfectly know all the nuances of the goods on display. Ideally, the business should be organized in such a way that several people work in the exhibition hall at once, who, in the event of an influx of customers, could answer the questions of each of the guests.
The general trend of the showroom is special conditions for the profitable sale of goods. It is very important for an entrepreneur not to make a mistake in choosing the products that he puts up for sale. Before opening his own showroom, the initiator of the idea must decide whether he wants to focus on quickly selling and advertised items or whether he will offer those goods that are not so successfully sold through other markets. Traditionally, clothing showrooms purchase goods from China or Europe that are not of very high quality. By doing their own promotion and presenting the product from a favorable angle, showroom owners offer it to domestic buyers.
Important components of success are a proven supplier and an established sales channel for products.
Advertising activity
Without advertising it is difficult to talk about big profits. It's good if your business is advertised on television. In this case, the maximum number of potential clients will know about you. If not, then you need to think about where advertising your business would be appropriate. For example, exclusive designer items will be appreciated by fashionistas who understand stylish exclusive models. Inexpensive items are successfully sold in online stores, where middle-income clients happily buy them. Advertising through social networks or the word-of-mouth method works successfully here. Experience and quality are the best advertisement. If things are of reasonable price and quality, then soon customers will line up to conclude a deal with you.
Before you start spending money, it would be a good idea to draw up a detailed business plan for organizing a showroom. When compiling it, you need to focus on the finances that you are willing to invest in the business.
Order a business plan
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